This May, hundreds of children’s clubs, classes and activities all around the UK are once again joining forces for the 2nd Children’s Activities Week to raise awareness and funds for the incredible work of Caudwell Children, with 20% of all money raised also going to the Children’s Activities Association.
The planning for this national event started last Autumn, and with just a few weeks to go until take-off, it’s exciting to see the plans starting to come together.
What makes this week unique is that it unites a whole industry sector – one that’s so vitally important to us and our children – as these wonderful children’s activity providers come together to celebrate everything that’s so fantastic about it.
Children’s Activities Week shines a light on the many benefits these activities bring to the lives of parents/carers and children – helping kids (and their grown-ups!) stay healthy, fit and happy. And all while raising vital funds to help Caudwell Children change the future for children with autism and their families.
One of the driving forces behind this event has been a group of ‘hero providers’: companies who’ve not only committed to taking part and raising funds, but also to making some serious social noise about the week to help raise awareness of what is now set to be an annual event in the children’s activities sector calendar.
Getting on board
So on the back of my previous experience with the Water Babies Splashathon for Tommy’s, and the insights I’ve gained over many years through working in franchise head offices, I was delighted to be invited to get on board with Children’s Activities Week.
I’ve devised and implemented an email marketing programme that spans several months, alongside developing a comprehensive fundraising information pack that gives the low-down on everything needed to make the week a soaring success.
There’s still lots to do, and just a few short weeks to do it in, but I can’t wait for Children’s Activities Week to come around now and see everyone’s hard work pay off!
You can keep up with all the fun & fundraising updates by following the hashtags #WatchMeFly and #CAW2019 across Facebook, Instagram & Twitter.