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Your visual identity is a crucial part of what makes your brand successful. But your brand is so much more than your logo, strapline and colour palette.
Words matter: they can make or break a relationship, so you need to choose them carefully. How you talk to people makes a huge difference to how they feel about your brand.
With increasingly crowded in-boxes (despite GDPR) you need to work harder than ever to keep people’s attention so that they don’t hit the delete button – or worse still, opt out of receiving emails from you altogether.
Social media is all about starting conversations, and building relationships and trust in your brand.
No matter how large or small your business, reputation is everything. Effective PR can help manage your reputation to create positive brand awareness that influences opinion, ultimately resulting in more clients for you.
Unaligned strategies, brand inconsistencies, disjointed customer journeys, mixed messages – sound familiar?