I see too many people in the children’s activities sector who are almost paralysed by the sheer overwhelm of the marketing puzzle.
There’s so many places you feel you need to be, and so much content you feel you have to constantly create.
When it comes to advertising, whether for your classes or for franchise recruitment, different advertisers have different packages. How do you know what’s going to work for you?
And where do you even start when it comes to pulling everything together?
Of course you know that you should be blogging regularly. But writing good copy takes precious time. Then you need to think about the images you’ll use – what’s going to work best?
What should your call-to-action be?
And when it comes to PR, how do you even go about writing a press release, let alone trying to sell it in?
Make a plan
The reality is that you can’t do everything at once. Whether due to time or budget (or both).
So take a deep breath, work out your top priorities, and start slowly piecing together the marketing puzzle by making a plan.
Don’t be a marketing copycat
Whatever you do, don’t do something just because one of your competitors is doing it. You’ve no idea what their objectives or budget are. Nor do you know if it’s working for them!
Doing something just because somebody else is doing it means you’ll be following a marketing strategy that’s been built around their business, and not yours.
The best way to stay on your own path is to put together a marketing plan that’s focused on your own priorities. Then assign a budget to it – and stick to it.
Sure, there’ll always be the odd thing that will pop up unexpectedly.
But when you say ‘yes’ to any of those things, make sure that they’re aligned with your own plans. And make sure you’re doing them for the right reasons.
Put your website & customer journey at the heart of your marketing
Your website should be at the heart of all your marketing. It’s there working away for you 24/7 – long after you’ve shut down your socials for the day.
So whatever you do, make sure your website’s working as hard for you as possible, and your customer journey is as clear and simple as can be.
Because if you’re going to spend time and cash on advertising and marketing, you don’t want people to fall at the last hurdle!
It has to be as easy as 1-2-3 for people to do whatever it is that you want them to do.
If you’re feeling the marketing overwhelm, get in touch for a chat.