A helping hand from a
franchise marketing specialist
I understand your franchise marketing challenges
Unaligned strategies, brand inconsistencies, disjointed customer journeys, mixed messages – sound familiar?
Having chalked up more than 16 years’ experience with some of the biggest UK franchise names in the baby, child & family sector, I understand more than most the unique franchise marketing challenges you face every day (and no doubt you’re currently scratching your head for a solution to at least one of them!).
I’ve experience in balancing national and local marketing strategies; and recognise the difficulties in protecting your brand, while also satisfying a network of passionate franchisees, all eager to put their own stamp on things.
And I’ve the knowledge and experience to help you support your franchisees to be the best they can be.
The challenge of keeping on brand
Protecting your brand gets more and more difficult as your network grows. Which is why you need to put systems in place early on that will help maintain brand consistency, while at the same time allowing the flexibility for franchisees to tailor your marketing messages to their local communities and let their individual personalities shine through.
After all, your brand may be what attracts a client to you initially, but it’s your franchisees who are the face of your brand locally.
People buy into other people, which is why balancing brand consistency with that lovely local feel is so important.
I believe in supporting your franchisees with their local marketing – whether or not they’ve got previous marketing experience – and have created and delivered training to help inform, educate and engage franchisees as they launch and grow their businesses.
So whether you’re looking for ways to expand your franchise business, or searching for solutions to specific marketing challenges, get in touch with me today. It’s complicated – but with over 16 years of franchise experience under my belt, I’m well-placed to help you figure it all out!