A helping hand from a
franchise marketing specialist
I understand your franchise marketing challenges
Let’s talk about those pesky marketing challenges that you face as the owner of a franchise business. Unaligned strategies, brand inconsistencies, disjointed customer journeys, mixed messages – sound familiar?
I’ve chalked up more than 18 years’ experience with some of the biggest franchised children’s activity providers in the UK. Which means I understand more than most the unique marketing challenges you face every day. And no doubt you’re currently scratching your head for a solution to at least one of them!
I’ve experience in balancing national and local marketing strategies. Furthermore, I recognise the difficulties in protecting your brand while also satisfying a network of passionate franchisees, all eager to put their own stamp on things.
Crucially, I can help you support your franchisees to be the best they can be.
The challenge of keeping on brand
The more your franchise network grows, the harder it is to protect your brand. Which is why you need to put systems in place early on that will help maintain brand consistency, while also allowing some flexibility for franchisees to tailor your marketing messages to their local communities.
Your brand may be what attracts a customer to you initially, but your franchisees are the face of your brand locally. So you need to find a way to let their personalities shine through without compromising the integrity of your brand.
People buy from other people, which is why balancing brand consistency with that lovely local feel is so important.
I’ve created & delivered training to franchisees as they’ve launched and grown their businesses. Which means I can help you support your franchisees with their local marketing, whether or not they’ve got previous marketing experience.
So whether you’re looking for ways to expand your franchise business, or searching for solutions to specific marketing challenges, get in touch with me today.
It’s complicated. But with over 18 years of franchise marketing experience with children’s activity providers under my belt, I’m well-placed to help you figure it all out!