If you’re feeling a bit frustrated with your social media, my first question would be ‘What’s your favourite social media platform?’.
We all have one. That platform you love because you know how it works, and it’s where all your mates hang out. You feel comfortable because it’s familiar territory and you think you know what you’re doing.
So that’s where you focus most of your business efforts. And you throw yourself into creating fab content, inviting all your friends to follow you so you don’t look like Billy No Mates.
Fast-forward a few months, and you’re pretty frustrated with how your social media is performing. You don’t know what you’re doing wrong, but your posts are like tumbleweed and seem to fall on deaf ears.
And the people who DO engage in some way never seem to end up doing what you want them to do (buy from you, sign up to classes, join your mailing list, read your latest blog, enquire about franchise opportunities, etc.).
So what’s gone wrong?
One of the key reasons for this is that YOUR favourite platform might not be the same as your IDEAL CUSTOMERS’ favourite.
THEY might be hanging out somewhere completely different.
And all your friends who follow you as a favour?
Unless they’re also your ideal customer, they’re not actually doing you ANY favours if all they do is follow to bump up your numbers, but never actually engage.
The algorithms will think your content isn’t what your audience wants to see, so will stop showing it in their newsfeeds. And the result is that the people you WANT to see it won’t see it either.
What’s more, if you ever do any advertising to lookalike audiences, you’ll just be wasting your hard-earned cash because you’ll be DUPLICATING an existing audience that’s not relevant. Which means you’ll end up putting your content out to even MORE of the wrong type of people.
And so the vicious circle goes on and on.
Get to know your ideal customer!
That’s why it’s so important to know as much as possible about your IDEAL CUSTOMER. And that includes what social media they use, how they use it, and when.
Then focus on growing an audience of RELEVANT followers wherever those ideal customers are spending time.
Yes, it might mean you leaving your comfort zone and having to learn new ways of doing things.
Yes, that audience might be smaller.
But it’s far better to have a smaller audience that’s highly targeted, than a larger one full of people who’ve ZERO interest in what you have to say.
I’d even suggest a cull of your current followers, removing those you KNOW will never engage or become customers.
This way, you’ll be putting your efforts into the right places and growing the RIGHT TYPE of audience. Which means you’ll soon be on your way to banishing those social media frustrations for good!
Get in touch if you’d like to chat more about your social media – I’m only an email or phone call away!