Don’t let the fact that Helen is a gentle, softly-spoken soul give you the wrong impression. Underneath that quiet exterior there’s a will of iron and a fearsome determination.
She’s also highly intelligent. One of the things I remember most about working with her is that when she spoke, everyone listened.
She’s a skilled copywriter – able to mimic the tone and pitch of any company she’s writing for; and, having worked for many years in small (but high profile) marketing and PR departments, is equally knowledgeable in other areas. Visual identity, brand guidelines, production of marketing materials, fundraising on a £million scale, website management… The list is, frankly, endless. All enhanced by her keen eye for detail, meaning she’s always fully ‘on brand’ and quietly makes sure everyone else is too.
Co-founder of Water Babies Ltd