Delivering memorable results

Specialising in marketing & communications for franchised family brands

“They say an elephant never forgets. What they don’t tell you is, you never forget an elephant.”

 

I’m Helen Sargent, owner of Memory Marketing. With more than 16 years’ experience working with franchised family brands under my belt, I understand more than most the common marketing & communications challenges faced by franchisors (and no doubt you’re currently scratching your head for a solution to at least one of them!).

As well as the skills to help you with brand development, copywriting & content, email marketing, social media and PR, I’ve got the know-how to help you support your franchisees to be the best they can be, whether or not they’ve got previous marketing experience.

So whatever your marketing or communications needs, just get in touch today. Because at Memory Marketing, I’ll help your brand be remembered – and for all the right reasons.

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What people say about me

Don’t let the fact that Helen is a gentle, softly-spoken soul give you the wrong impression. Underneath that quiet exterior there’s a will of iron and a fearsome determination.

She’s also highly intelligent. One of the things I remember most about working with her is that when she spoke, everyone listened.

She’s a skilled copywriter – able to mimic the tone and pitch of any company she’s writing for; and, having worked for many years in small (but high profile) marketing and PR departments, is equally knowledgeable in other areas. Visual identity, brand guidelines, production of marketing materials, fundraising on a £million scale, website management… The list is, frankly, endless. All enhanced by her keen eye for detail, meaning she’s always fully ‘on brand’ and quietly makes sure everyone else is too.

Jess Thompson

Co-founder of Water Babies Ltd

Helen understood the clear link between what matters to Water Babies clients and franchises, and the benefits that the corporate brand could derive from working together on a joint event called Splashathon, which has now become one of the UK’s top 25 fundraising events.

Working with 50 franchises and over 42,000 participants Helen devised a range of communications pieces, both network and client-facing, across various channels that included social media, email marketing, promotional material and PR.

This contributed to over £1m being raised in 2017 and almost 450 pieces of media coverage, including national press and TV coverage on ITV’s “Loose Women”.

Jane Brewin

Chief Executive, Tommy's

One of the initial areas that Helen looked into when she took the marketing lead on WaterBumps’ collateral was an extensive review of the brand. She breathed new life into the visual elements with enhanced design and contemporary photography, while refined messaging really captured the essence of the offering.

The changes she implemented on the website – restructuring the site and rewriting the copy – resulted in an increase in organic traffic, more than doubling online enquiries.

Over the 8 years I worked with Helen, both in WaterBumps and its sister company Water Babies, she consistently delivered high-quality work, within timelines and to budget. Whether working as part of a team or individually, Helen’s work is always thorough and methodical, and her passion for her work shines through.

Ali Burlingham

Former Head of WaterBumps

Unmatched experience

23
years’ overall experience in marketing and public relations
16
years’ experience in marketing for franchised family brands

What I'm good at

Brand development100%
Copywriting100%
Email marketing100%
Social media100%
PR100%

What are you waiting for?