Delivering memorable results

Specialising in marketing & communications for baby, child & family brands

That winning feeling!

Memory Marketing couldn’t be prouder of this prestigious award from star of Dragons’ Den, retail entrepreneur & champion of small businesses, Theo Paphitis.

“They say an elephant never forgets. What they don’t tell you is, you never forget an elephant.”


I’m Helen Sargent, owner of Memory Marketing, and I specialise in marketing & communications for baby, child & family brands.

I’ve more than 16 years’ in-house marketing & communications experience  under my belt, with some of the biggest UK names in this busy sector. Whether your business is for pregnancy, postnatal, babies or young children, Memory Marketing can help you cut through the increasingly loud wall of noise to help you grow your brand and, ultimately, your business.

Top-notch skills

From brand development to copywriting & content; and from email marketing to social media and PR, I’ve got the know-how to help your business really strike a chord.

So if you’re looking for a friendly marketer with extensive experience in the baby, child & family sector to help get you started, support with a specific area or project, or a fresh perspective on your current marketing, just get in touch today.

At Memory Marketing, I’ll help your brand be remembered – and for all the right reasons.

Proud to be working with
What people say about me

Don’t let the fact that Helen is a gentle, softly-spoken soul give you the wrong impression. Underneath that quiet exterior there’s a will of iron and a fearsome determination.

She’s also highly intelligent. One of the things I remember most about working with her is that when she spoke, everyone listened.

She’s a skilled copywriter – able to mimic the tone and pitch of any company she’s writing for; and, having worked for many years in small (but high profile) marketing and PR departments, is equally knowledgeable in other areas. Visual identity, brand guidelines, production of marketing materials, fundraising on a £million scale, website management… The list is, frankly, endless. All enhanced by her keen eye for detail, meaning she’s always fully ‘on brand’ and quietly makes sure everyone else is too.

Jess Thompson

Co-founder of Water Babies Ltd

Helen understood the clear link between what matters to Water Babies clients and franchises, and the benefits that the corporate brand could derive from working together on a joint event called Splashathon, which has now become one of the UK’s top 25 fundraising events.

Working with 50 franchises and over 42,000 participants Helen devised a range of communications pieces, both network and client-facing, across various channels that included social media, email marketing, promotional material and PR.

This contributed to over £1m being raised in 2017 and almost 450 pieces of media coverage, including national press and TV coverage on ITV’s “Loose Women”.

Jane Brewin

Chief Executive, Tommy's

One of the first projects Helen initiated when she took the marketing lead on WaterBumps was an extensive review of the brand. She breathed new life into the visual elements with enhanced design and contemporary photography, while refined messaging really captured the essence of the offering.

The changes she implemented on the website – restructuring the site and rewriting the copy – resulted in an increase in organic traffic, more than doubling online enquiries.

Over the 8 years I worked with Helen, both in WaterBumps and its sister company Water Babies, she consistently delivered high-quality work, within timelines and to budget. Whether working as part of a team or individually, Helen’s work is always thorough and methodical, and her passion for her work shines through.

Ali Burlingham

Former Head of WaterBumps

Unmatched experience

years’ overall experience in marketing and public relations
years’ experience in marketing for baby, child & family brands

What I'm good at

Brand development100%
Email marketing100%
Social media100%

What are you waiting for?