Social media: build love for your brand with the people that matter

October 7, 2019Memory blog
Social media – it’s complicated, right? On the one hand everyone keeps banging on about how to grow your followers. Which is all well and good, but what about engagement? After all, I’m assuming you want to keep the followers you’ve worked so hard to get in the first place. Make sure they’re your type [...]

The Rule of 7

August 12, 2019Memory blog
Have you heard of 'The Rule of 7’? It’s a well-known marketing principle that states that prospective customers need to see or hear your marketing messages at least 7 times before they notice you and start to take any sort of action (though in today’s digital age, it’s probably at least twice that!). But whether [...]

Stronger together for Children’s Activities Week

April 11, 2019Memory blog
This May, hundreds of children’s clubs, classes and activities all around the UK are once again joining forces for the 2nd Children’s Activities Week to raise awareness and funds for the incredible work of Caudwell Children, with 20% of all money raised also going to the Children’s Activities Association. The planning for this national event [...]

How do you keep brand consistency when you’re a franchised business?

April 11, 2019Memory blog
Franchising is an exciting (and sometimes crazy) world. When you’re a franchised business, especially in the baby, child and family sector, you’re surrounded by lots of like-minded people. People who became franchisees because they experienced your brand first-hand as a parent or carer, and then fell in love with it through their children. They’ve probably [...]