I see too many people in the children's activities sector who are almost paralysed by the sheer overwhelm of the marketing puzzle. There's so many places you feel you need to be, and so much content you feel you have to constantly create. When it comes to advertising, whether for your classes or for franchise [...]
Does the phrase 'SEO' make you want to hide away, or stick your fingers in your ears & start humming a tune, because it's all a bit confusing? Well the good news is, if you’re a franchisee, the finer details of SEO should be taken care of by your head office so you shouldn’t have [...]
Are you looking for ways to supercharge your email marketing? There’s no great mystery to it - but there ARE some email marketing tips that will help your emails work harder for you. Here’s my top 7 to get you started. 1 - Personalise Rather than a generic ‘Hi’ (or worse still, no greeting at [...]
If you’re feeling a bit frustrated with your social media, my first question would be ‘What’s your favourite social media platform?’. We all have one. That platform you love because you know how it works, and it's where all your mates hang out. You feel comfortable because it’s familiar territory and you think you know [...]
We’ve all been there – sitting in front of a blank document, trying to come up with some cracking marketing copy that’s going to wow our audience and in desperate need of some good copywriting tips to help us on our way! But before you start to write your next piece of copy, take a [...]
Social media – it’s complicated, right? On the one hand everyone keeps banging on about how to grow your followers. Which is all well and good, but what about engagement? After all, I’m assuming you want to keep the followers you’ve worked so hard to get in the first place. That's why you need to [...]
Have you heard of 'The Rule of 7’? It’s a well-known marketing principle that states that prospective customers need to see or hear your marketing messages at least 7 times before they notice you and start to take any sort of action. Though in today’s digital age, it’s probably at least twice that! But whether [...]
This May, hundreds of children’s clubs, classes and activities all around the UK are once again joining forces for the 2nd Children’s Activities Week. The aim of this week is to raise awareness and funds for the incredible work of Caudwell Children. Furthermore, 20% of all money raised will also go to the Children’s Activities [...]
Franchising is an exciting (and sometimes crazy) world. When you’re a franchised business, especially in the children's activities sector, you’re surrounded by lots of like-minded people. People who became franchisees because they experienced your brand first-hand as a parent or carer, and then fell in love with it through their children. They’ve probably been strong [...]
