Social media that
puts you ahead
Put the ‘social’ back
into social media
For parents of young children today, social media isn’t just a place to tell friends they’ve had a bad day, or to share funny memes. They rely on it to find out what other parents think of the brands they’re interested in.
And increasingly, it’s how they communicate with companies to get the information they’re looking for. Forget phone calls, a phone’s number 1 use is no longer to actually speak to somebody!
The great social media dilemma
But which social media platforms should you use? Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, LinkedIn?
You want to be where your clients are – current and potential – that’s for sure. And you need to consider B2B networking, too. But the platforms you choose must be the right ones for your business.
Given the amount of time it takes to manage your social media profiles well, the platforms you’re on need to deliver maximum return on investment – both on your time, and any money you spend on advertising.
Being a franchised business adds an extra layer of complication that you could probably really do without.
And frustratingly, just when you think you’ve got the hang of how a platform works, its algorithm mysteriously changes, which can really put a spanner in the works.
Build love for your brand with the people that matter
I’ve over 7 years’ experience in crafting targeted content that creates a buzz among parents and parents-to-be. And crucially in franchising, I understand how best to structure your social media platforms so that your content is seen by the right people across each of your franchise accounts.
So if you’re looking to grow your business and want to explore the social media landscape further, or need help building love for your brand with the people that matter, get in touch with me at Memory Marketing. I love helping brands put the ‘social’ back into social media!