Balance brand consistency
Your visual identity is often the first impression a potential client has of your company. It’s what makes you instantly recognisable in a crowded marketplace, so its importance shouldn’t be ignored.
But the term ‘brand’ is so much more than that. It encompasses your total personality: it’s what you do and what you say, as well as what you look like. Ultimately, it’s how you make people feel.
The challenge of keeping ‘on brand’
One of the biggest challenges facing franchise businesses is making sure that everyone in your network stays on brand. This becomes increasingly difficult the more your network grows.
Which is why it’s important to think about putting systems in place early on that will help ensure brand consistency, while allowing a degree of flexibility. Your franchisees are the face of your brand locally, so they need to be able to tailor your marketing messages to their local communities and let their individual personalities shine through!
Build your brand
I can work with you to develop and manage your brand – from defining your visual identity and developing brand guidelines, through to implementing systems and creating training for your network to ensure consistency in your brand and messaging.
I can also help craft a suite of printed collateral and digital assets which will strengthen your brand and its credibility. Even in today’s digital age, consumers still enjoy the reassurance of physical marketing materials that they can handle and carry around with them.
Contact me at Memory Marketing to find out how I can help you build a brand that is strong, consistent – and memorable!